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It takes more than money
Make money online
A cautionary tale, about running a website. This could be called "Build it and they will come - oh ... no they won't"
Some people still have an impression that running a website is a route to easy money, and these are the people that find out the hard way that it's just not the case.
- Paying for the website is only the start, so let's look at what you will need to do - once the site is finished.
- Let's assume you have a simple ecommerce store and you have just been told the site is ready. You now need to make sure all of these things are in place:
- Choose and buy a domain name, and get it setup up properly!
- Get a merchant account arranged with your bank
- Open accounts with all your suppliers
- Have accounts in place, or at least have decided on a delivery company
- Take or get good quality images of your entire product in the right format and size.
- Write descriptions of all your products
- Enter all the products onto the system
- Have someone available to take telephone queries - it's now a legal requirement to have physical contact details on a website.
- Get your recording keeping in place to monitor sales, expenses, vat etc
- Write content for the rest of your site - about us, privacy policy, terms and conditions etc
- Decide on a launch strategy - if you just turn it on I can tell you exactly what will happen....NOTHING
- Undertake online and offline marketing and promotion
- Get your site on relevant forums and websites
- Submit to relevant directories - i3 are on www.website-design-directory.co.uk as an example
- Promote and optimise your site to search engines
- Add new products regularly ( or with non ecommerce sites add or change at least one page a week )
As you can see, its not a quick easy project, but the return can be huge if done correctly
Related Projects
They had this to say...
Chaps of i3...
Well, the London show is over and was a huge success. And have to say, the web site did play a huge part of this. Your help, skills and excellent programming from you and your team was ace. We have no complaints. You might have some about us and our constant changes though!!
www.granddesignslive.com
Paul - Web Content Manager - Grand Designs Live
They had this to say...
“i3media developed a site that cured our long term problems with Google, and has been easy to update with our new products. The help with online marketing has made a real difference to the new site . The online marketing has increased sales and enquires substantially and the i3media were very helpful."
Nicola - LOF Office Furniture
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