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Copywriting for the internet

Copywriting for websites has its own unique challenges. Unlike conventional copywriting it has to allow for machines reading the content! That's right, you have to write for Google and other search engines, and do it in a way that they can understand.

This means choosing a keyword or phrase ( in this case COPY WRITING ) and making sure its mentioned often enough, but go over board and the search engines will penalise you for cheating.So you choose your keywords, make sure they are relevant to the site and the navigation and try to use them just enough, so that Google knows this page is about copywriting but it is also readable to your users.

This website copywriting is an acquired skill, and one that we are good at!

So rather than fight with your website content, have it professionally written and your site will get a head start in the battle for traffic.

Incidentally, just to prove a point - the prime keyword on this page is "copy writing" with a density of 6.2% - right on the Google sweet spot!

To find out more about copywriting call 0845 459 0013

 




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