The Right Tuition Company (RTC) provides premium small-group tuition and exam preparation across Kent. Catering to primary and secondary-aged students, RTC focuses on key exams like the 11 Plus, SATs, and GCSEs.
The Challenge
RTC’s previous website struggled to reflect the brand. It didn't match the quality of the service on offer. It didn't embody the RTC's unique approach to tutoring. And, more practically, it didn't enable easy communication with parents and students. The site lacked engaging design elements and intuitive navigation.. A comprehensive redesign was needed. This would let the website showcase RTC's services and improve the user experience. This would drive meaningful engagement across different platforms.
The Solution
We reimagined RTC’s online presence with a complete website redesign. The new site blended form and function to enhance engagement and usability. A new look meant the website matched RTC's modern, professional and accessible ethos. Our mobile-responsive design ensured an optimised user journey across all devices. The new design and navigation system made it easy for parents to access key information.
i3MEDIA created a new visual identity for RTC, based on their unique yellow book-bag. Given to all students when they enroll, this is a unifying common feature for RTC. So it was perfect to form the core of the design for the new website. As well as linking the digital space and the real world, this emphasised RTC's focus on its students.
New sections were dedicated to showcase RTC’s unique offerings and services. To engage newcomers, we introduced an online booking system for RTC's free assessments. To make things easier for parents of enrolled students, we provided effortless access to timetables and class details. Finally, the website was built with SEO at its core to boost RTC’s visibility and attract organic traffic.
The Results
The revamped website delivered measurable improvements:
Increased Website Traffic: The fresh design and powerful SEO strategies boosted online visibility, driving more visitors to the site.
Higher Conversion Rates: The intuitive booking system encouraged more inquiries and registrations for RTC’s tutoring programmes.
Positive Feedback: Parents praised the streamlined experience, while students appreciated the vibrant, book-bag-themed illustrations that captured the essence of RTC’s approach.
Education
The nature of today's education sector makes it vital that institutions stand out. Students have a wide choice of schools, colleges and universities to choose from. And they prioritise online information and a digital presence when making their choice. i3MEDIA's web design and digital marketing services gets eyes on your institution. We can also ensure that you don't only attract new students. Our services let you provide current students with informative and intuitive services. .
How we can support
Website
Website design
Front-end development
WordPress CMS
Quality assurance
Post-launch support
Brand
Visual benchmarking
Identity development
Livery design
Collateral design
Marketing
Marketing strategy
Onsite SEO
Pay per click
Content writing
Social media
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