Fullpip Ltd, a leading name in gundog training equipment, came to us with a clear goal: to transform their outdated website into a modern e-commerce platform that reflected the quality of their products and service. Their previous site wasn’t just visually outdated; it lacked the functionality to meet the needs of today’s customers. Browsing the product range was clunky, the checkout process was far from smooth, and managing shipping was a constant challenge for the team.
Beyond this, Fullpip wanted to make better use of their website to engage with customers beyond just sales. They needed a way to promote their training sessions and events—a core part of their business—directly on the platform.
The Solution
We worked closely with Fullpip to redesign their website from the ground up, delivering a tailored e-commerce solution that addressed every aspect of their brief and went beyond expectations. From the outset, we knew this wasn’t just about creating a better-looking website—it was about creating a smoother, more effective experience for both their customers and their internal team.
One of the standout features we developed was a bespoke cart slide-out, designed to keep the shopping experience seamless. Customers can now easily add items to their cart, check their selections, and make adjustments without being pulled away from the page they’re browsing. This small but impactful feature has made the entire purchasing journey feel effortless.
Integrating third-party shipping services
We also tackled Fullpip’s shipping challenges with a custom-built integration into third-party shipping services. This system not only makes shipping more cost-effective for customers but also simplifies the entire process for Fullpip’s team, improving delivery management and reducing admin time.
To support their community-focused initiatives, we built a tailored events module. This allows Fullpip to showcase their training sessions and workshops directly on the website, making it easy for customers to browse upcoming events, register online, and stay informed. The module has been a powerful tool for connecting with their audience and driving greater engagement.
Of course, no e-commerce platform is complete without a strong foundation. We restructured the product catalogue to make it intuitive and user-friendly, with detailed descriptions and high-quality images that show products in their best light. Coupled with a mobile-first design, the site now works seamlessly across all devices, ensuring every customer—from those browsing on the go to those shopping at home—has a flawless experience.
Finally, we optimised the site for search engines, ensuring it performs well in organic searches. With improved SEO baked into the design, Fullpip’s digital presence has grown, bringing more potential customers to the site.
The Results
The impact of the new website has been clear from day one. Sales have surged as customers now find it easier than ever to browse and purchase products. The bespoke cart slide-out has been particularly well-received, with users appreciating the streamlined shopping process.
Fullpip’s shipping integration has transformed how they manage orders, cutting down delivery times and making the process smoother for both their team and their customers. Meanwhile, the tailored events module has opened up a new way for Fullpip to engage with their audience, with registrations for training sessions and workshops increasing significantly.
Customer feedback has been overwhelmingly positive, praising the modern, professional design and the site’s ease of use. Internally, Fullpip’s team now has a platform that’s as effective for managing the business as it is for driving sales.
i3MEDIA exceeded our expectations from start to finish. They first took on board what we thought we needed for our website, then expertly guided us to understand what the site truly needed to achieve.
Director
Howard Rudkin
This project wasn’t just about building a better website—it was about giving Fullpip the tools to grow their business and strengthen their connection with their customers. The result is a platform that delivers on all fronts, from improving logistics to driving engagement and boosting sales.
eCommerce
At i3MEDIA, we provide quality and easy-to-use website development for fashion and eCommerce. Using our expert knowledge and cutting-edge digital solutions, we can boost customer experiences for a range of eCommerce websites. We can improve sites significantly via strategies like SEO and web optimisation. By implementing digital marketing for the fashion industry and eCommerce, we can ensure businesses stay ahead of the curve and increase sales and growth.
How we can support
Website
Website design
Front-end development
WordPress CMS
Quality assurance
Post-launch support
Brand
Visual benchmarking
Identity development
Livery design
Collateral design
Marketing
Marketing strategy
Onsite SEO
Pay per click
Content writing
Social media
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