With a new year beginning, it is clear the relationship between charities and their supporters has never been so vital.
In 2025, there is a focus on trust, transparency and shared commitment due to the complex world. Donors and charities are partners when it comes to creating change. Like any great partnership, the bond between them should be based on mutual understanding and a clear sense of purpose.
This year let’s reimagine the promises we make to each other. Our "charity vows" serve as a reminder of how donors and organisations can work together while making a lasting impact. These commitments ensure we continue to change lives for the better, no matter what. They ensure that your time, money, and voice are heard, considered and used.
So, what are you waiting for? It's time to strengthen this partnership to focus on what really matters: working together to help as many people as possible.
What a charity should expect from a donor:
Purposeful Giving:
Donors should give with intention. It is critical to focus on meaningful causes rather than making impulsive contributions.
Feedback and Communication:
Donors should share their thoughts, questions, and ideas. This helps charities improve and better serve their shared mission.
Trust and Patience:
Donors should have faith in the charity’s ability to deliver impactful results. They need to remember that meaningful change often takes time.
What a donor should expect from a charity:
Transparent Use of Donations:
Charities should allocate donations wisely and transparently, ensuring contributions directly support the mission.
Meaningful Stories and Updates:
Charities should share real, human stories that showcase the impact of donor contributions.
Trustworthiness and Focus:
Charities should remain committed to their mission, avoiding unnecessary distractions or superficial gestures.
Authentic Communication:
Charities should provide clear, honest, and relatable updates, avoiding jargon and empty cliches.
I3MEDIA Helping to Build Stronger Connections Between Donors and Charities
A successful relationship between donors and charities is built on mutual trust, shared values, and a commitment to creating positive change. Donors can play a vital role in aiding with charities improvement. This is achieved when they contribute thoughtfully through feedback and believing in the mission of the charity. In return, charities need to remain transparent with their donors. They should carefully manage resources and share impactful stories to showcase the real difference they make. When both sides work together, the impact of generosity can truly transform lives.
At i3MEDIA, we have over 15 years of experience in supporting the charity sector. Over these years, we have helped organisations grow and thrive. Every year, we have seen consistent increases in donation amounts and engagement. Our tailored strategies help to create charity success via our expertise in digital marketing and outreach. We can build stronger connections with charities supporters, maximising their impact globally. Together, we can make a difference and help even more lives around the world.
