Project Overview
Over 30 Years of dedication to the craft.
Founded in 1984 Concrete Renovations are a UK based structural repair company with over thirty years experience in the repair and maintenance of concrete, stone and masonry structures.
However Concrete Renovations' professionalism and dedication to their craft was not documented on their previous website. i3MEDIA were tasked with the design and production of a modern, sleek website that showcases the company’s values and services.
View Website-
Project Description
We started the project by researching the business in order to understand the clients needs. After meeting with the client it became apparent that a fresh, modern and high quality website would match the Concrete Reservations ethos.
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The Problem
Concrete Renovations existing website was below par. With poor design, a slow response time and a complex navigation system, were were asked to update the site and bring it into the 21st century.
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Objectives
Were we asked to create a clean, functional and modern site. The site had to clearly showcase the business’ services and their core values. We also had to produce a dedicated portfolio section, exhibiting Concrete Renovations restoration work.
Process & Insight
Creating everything from the ground up
We aimed to address accurate communication of the company name, brand repositioning, and the merger of two unique brand experiences.
Exisiting Website
We examined & identified what the current website lacked & highlighted them.
Typography
Was dated and flat, although a number of pages on the sight had high interest industry specific information. The text made getting that information slow and laborious.
Color Palette
The bold and aggressive color was very heavy and detracted further from the site content. It overpowered the images of the work making them secondary to the navigation.
Our goal was to create a branding that felt simple and intuitive while still expressing the depth and richness of the renovation experience.
Typogrpahy
New Color Palette
Turning problems to solutions.
The layout of the site clearly displays the services which the business has to offer. The grid design allows the user to explore the vast ranges of services intuitively, quickly navigating to relevant content. Each service has its detailed explanation of their processes and benefits.
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Masonry Repairs
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Stone Repairs
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Cleaning
Business on the move.
By ensuring that Concrete Renovations has a dedicated mobile site, the company won't loose any business from those on the move. This allows anyone with an internet enabled smartphone to effortlessly browse the mobile site and quickly attain any information required.