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15 years of reinventing Muslim Aid's image online

For over 15 years, i3MEDIA has been a trusted and transformative partner for Muslim Aid, evolving their online donation journey to meet the needs of a diverse donor base.

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Industry
  • Charity
Services
  • Branding
  • Content Writing
  • Creative
  • SEO
  • Strategy
  • Web Design

Having been approached by Muslim Aid in 2010, a leading international relief and development agency, who required a digital overhaul to modernise their online presence and better engage with their global audience.

With a mission to support communities in need through various humanitarian projects, Muslim Aid needed a website that was not only visually appealing but also functional, user-friendly, and scalable.

Learn how Muslim Aid, a leading humanitarian organisation, transformed its website and online marketing strategy. Connecting globally, boosting donations, and outpacing established organisations in organic SEO rankings. This case study details the strategic build and launch of a dynamic platform designed for growth, engagement and lasting impact.

The Challenge

Our team was tasked with building and launching a new website that could effectively communicate their message and streamline their fundraising efforts. The existing platform lacked visual flair, user-friendly navigation, secure donation options, and effective online marketing capabilities. This hampered Muslim Aid’s ability to reach new supporters and grow their impact.

Muslim Aid also needed to improve its organic SEO rankings. This was essential to compete with established organisations in the crowded humanitarian sector. The challenge was not only to redesign the website but to create a scalable, digital solution. This needed to drive engagement, enhance online visibility, and support the organisation's ambitious growth goals.

The humanitarian sector presented a significant challenge for Muslim Aid and our team. Many leading UK charities lacked a robust online presence, particularly in digital fundraising. This left a gap that needed to be filled with innovation and foresight. We had to lead the charge in developing a cutting-edge website that not only modernised Muslim Aid's online presence but also set a new standard for the industry. This involved creating a solution that would enhance user engagement, secure donations, and elevate their online visibility. Positioning Muslim Aid as a leader in the digital fundraising space.

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The Solution

To overcome Muslim Aid’s challenges, we developed an innovative strategy that set new benchmarks in the sector. i3MEDIA pioneered a cart-based donation model, allowing donors to support multiple causes in one transaction, replacing the previous single-donation system – this is a major innovation and a powerful tool for digital marketing for charity. We also introduced upsell opportunities, encouraging donors to increase their contributions by suggesting additional causes or higher donation amounts.

To ensure secure management of donor data, we implemented a protected area for storing donor information, transaction records and marketing preferences, boosting trust and enabling targeted communication.

Modernised Digital Presence

Our team employed advanced SEO techniques to improve Muslim Aid’s organic search rankings, helping them outpace established organisations in online visibility. The website was built on a scalable CMS, enabling easy updates and future growth.

This approach not only modernised Muslim Aid’s digital presence but also positioned them as leaders in online fundraising, driving higher engagement and donations.

Logo

"Our 15-year partnership with i3MEDIA has been instrumental in driving Muslim Aid's growth and digital evolution. Over the years, as our organisation has faced numerous challenges and undergone significant changes, i3MEDIA consistently delivered innovative solutions that align with our mission.

Abdul Kalam

CEO, Muslim Aid

Results

The launch of the new Muslim Aid website delivered outstanding results, far exceeding expectations. The cart-based donation model and upsell features significantly increased the average donation amount, while the enhanced user experience led to a notable rise in overall donations. The secure data management system ensured donor trust and compliance with data protection standards, fostering stronger relationships with supporters.

Muslim Aid’s improved SEO strategy resulted in a substantial boost in organic search rankings, driving more traffic to the site and increasing global reach. The scalable CMS has allowed Muslim Aid to easily manage and expand their digital presence, ensuring the platform continues to meet their growing needs.

Overall, this project not only modernised Muslim Aid’s online presence but also positioned them as industry leaders in digital fundraising, empowering them to make a greater impact on the communities they serve.

Before & After - A Visual Journey

Charity

i3MEDIA is proud of our long association with the charity sector. We help charities tell the world about their work and engage with donors and recipients. We've pioneered digital donation platforms that encourage more consistent donations. From web design to search engine optimisation, i3MEDIA makes charities stand out. We can help charities build relationships and achieve their goals.

How we can support

Website

  • Website design

  • Front-end development

  • WordPress CMS

  • Quality assurance

  • Post-launch support

Brand

  • Visual benchmarking

  • Identity development

  • Livery design

  • Collateral design

Marketing

  • Marketing strategy

  • Onsite SEO

  • Pay per click

  • Content writing

  • Social media

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