The Rutherford's mission to change cancer care

The Challenge

Rutherford Cancer Centres needed an organised digital solution. One that had to manage multiple websites under one umbrella. It was important to maintain strong brand integrity throughout.

With geographical separation and a competitive landscape, they required a robust strategy to ensure their services stood out. Alongside this, they required seamless navigation for both patients and medical professionals.

The Solution

i3MEDIA began with a full audit of the existing websites and the brand’s direction. This guided our consultancy and workshop sessions. From competitor analysis to high-fidelity designs, we crafted a user-friendly, multi-site solution.

The newly rebuilt sites featured a streamlined navigation system, a comprehensive consultant register with bios, and a searchable services directory. These helped to make it easy for users to find key services and submit enquiries.

The Results

Rutherford Cancer Centres now benefit from a fully optimised digital presence across all five of their sites. Leading to increased engagement and enquiries from both patients and medical professionals. Their updated websites offer an enhanced user experience. This bolsters their brand’s online authority while streamlining access to crucial cancer care services.

20% increase in patient inquiries - User Engagement

Successful multi-site rebuild - Digital Overhaul

Healthcare

The healthcare sector needs digital designs that are both insightful and informative. When people have to access healthcare, they don’t want to be faced with a complicated and frustrating website. Vital information must be relevant and easily accessible. i3MEDIA can create powerful websites that meet these needs and more. We can make your websites part of your marketing strategy. Providers and current or potential patients can be connected through us, creating a distinctive presence.