Squad Fitness Games set out to turn online workouts into a dynamic, engaging experience. We supported this vision with a bespoke website, bold branding, and strategic support. We delivered a solution that ensured a lasting impact in the fitness community.
The Challenge
As a startup, Squad Fitness Games needed a clear, impactful digital identity. And they depended on an intuitive platform to engage fitness enthusiasts. A key challenge was defining their brand from scratch. This meant crafting a visually striking and user-friendly website. As well as promoting the brand, it had to be a framework to support a growing community of participants. Our solution had to be scalable as the business grew, and easy for their team to manage post-launch.
The Solution
We developed a bold and cohesive brand identity for Squad Fitness Games. We created a dynamic logo, vibrant colour palette, and versatile typography. This captured their energetic approach to fitness. Building on this solid foundation, we designed a bespoke WordPress website. This platform streamlined the user journey. It enabled participants to choose divisions, sign up, and submit workouts, effortlessly. And all while supporting their key weekly challenge model with clarity and engagement.
To answer operational concerns, the website had to be user-friendly. We integrated a CMS and provided comprehensive training,. This allowed their team to manage content after our initial delivery. It meant that the site remained effective and engaging as the community grew.
Strategic Marketing Guidance
Additionally, we offered strategic marketing guidance. This enhanced visibility and ensured the brand kept resonating with its target audience. This addressed key pain points and positioned Squad Fitness Games for sustained growth.
The Results
Squad Fitness Games emerged as a standout platform. It has inspired a growing community of fitness enthusiasts to engage in friendly competition. With a custom-built, user-friendly website they were able to build a community quickly. And with a strong brand presence, they hit the ground running and stand out in a busy sector. The seamless CMS integration has allowed them to focus on scaling their business as it grows. All while delivering a flawless user experience.
Branding
Branding is your business’ identity. It’s your first impression. A great idea won’t get far without an image that matches it and your business’ vision and values. I3MEDIA understands this. We'll find what makes your business unique. Then our experienced and versatile team will craft a brand identity to tell that to the world. From logos to typography and from websites to written tone, i3MEDIA can make sure everything that represents your business is appropriate and consistent. We can help you gain audience, build a community and adapt as they and your business grows.
How we can support
Website
Website design
Front-end development
WordPress CMS
Quality assurance
Post-launch support
Brand
Visual benchmarking
Identity development
Livery design
Collateral design
Marketing
Marketing strategy
Onsite SEO
Pay per click
Content writing
Social media
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