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Ensuring seamless access to patient-led care

Delivering a modern website for Hamptons Hospital. One that reflects their commitment to cutting-edge healthcare and patient accessibility.

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Industry
  • Healthcare
Services
  • Graphic Design
  • Web Design
The Challenge

The Hamptons Hospital needed a robust and visually appealing website to support its launch as a premier private healthcare provider in Peterborough. The challenge was to create a website that would establish the hospital’s brand as well as provide easy access to critical services and information. The hospital required an insightful navigation structure, comprehensive content support, and a competitive edge in the digital space.

The Solution

i3MEDIA delivered a comprehensive solution. This started with a thorough competitor analysis to ensure The Hamptons Hospital’s website would stand out in the highly competitive private healthcare sector. Our team provided consultancy on brand direction to ensure that the site conveyed the hospital’s unique identity and commitment to excellence.

To strategically build momentum and capture early interest, we implemented a phased website rollout:

Phase 1
Initial Marketing Landing Page

Before the full site launch, we created a marketing landing page designed to generate buzz and capture leads. This page in the hospital’s web development process provided key information about the upcoming hospital while allowing interested patients to sign up for updates. This allows a growing database of potential patients from the outset.

Phase 2
Registration Site

Following the initial landing page, we developed a registration site where patients could express interest in specific services and pre-register for consultations. This site helped gather valuable insights into patient needs, allowing The Hamptons Hospital to tailor their services more effectively.

Phase 3
Main Website Launch With a solid foundation of engaged users, we launched the main website. This final phase of digital marketing for medical practices brought together all the key features.
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Phased Approach

Consultant Register: A detailed directory that includes consultant bios, links to documents, and related articles, making it easy for patients to research and choose their healthcare providers.

Searchable Services Directory: An intuitive tool that allows users to quickly find and inquire about the hospital’s diverse range of services, improving access and patient satisfaction.

 Full Optimisation and Support: We ensured the site was fully optimised for speed, accessibility and SEO, with ongoing support to maintain peak performance.

Digital Marketing Integration: A tailored digital marketing strategy was seamlessly integrated, driving targeted traffic and boosting online visibility.

This phased approach not only maximised patient engagement from the very beginning but also ensured that the main website launched with an already interested and informed audience, allowing to set the stage for a strong and sustained online presence.

Extended Solution

This extended solution section emphasises the strategic phases of the website development process, highlighting how each step contributed to the overall success of The Hamptons Hospital’s digital launch.

The Results

The Hamptons Hospital’s website quickly became a vital tool in attracting and retaining patients. The site doesn’t just reflect the hospital’s commitment to quality care, but it provides a streamlined user experience. This makes it easier for patients to find the information and services they need.

Healthcare

The healthcare sector relies on digital design that is both intuitive and informative. When people need healthcare access, they don't want to deal with a frustrating website. And they don't want to spend time searching for information. That information must be relevant and timely. i3MEDIA can create websites that meet these needs and more. And we can make your website part of your marketing strategy. We can connect providers with current and potential patients, creating a distinctive presence.

How we can support

Website

  • Website design

  • Front-end development

  • WordPress CMS

  • Quality assurance

  • Post-launch support

Brand

  • Visual benchmarking

  • Identity development

  • Livery design

  • Collateral design

Marketing

  • Marketing strategy

  • Onsite SEO

  • Pay per click

  • Content writing

  • Social media

Like what you see? Let’s
have a conversation

We would love to talk about your next project. Reach out
below and let’s build digital success, together.

Or send us an email using  hello@i3media.net

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Building 2
Flag Business Exchange, Vicarage Farm Road, Peterborough, PE1 5TX

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