i3MEDIA led University Centre Peterborough’s (UCP) digital transformation. The result was more than a dynamic, user-friendly website. It positioned UCP as a modern educational hub in the region.
40%
Rise In Page Views
50%
More Mobile Users
17%
Drop In Bounce Rate
Prospective students were missing out on the true UCP experience. It was essential to carry out a complete digital makeover. One that would create an inviting, user-friendly site that reflected the energy and opportunities at UCP.
The Challenge
University Centre Peterborough (UCP) faced a significant challenge. Their existing website was outdated and difficult to navigate. It did not fully represent their vibrant campus life and academic offerings. UCP needed a complete overhaul to attract and retain prospective students. This is a target audience that is increasingly digital savvy. UCP's online presence had to match the quality of the education it provides.
The Solution
i3MEDIA met this challenge by developing a fresh, modern website. One that captured the essence of UCP. Key features included a streamlined navigation system and vibrant visuals showcasing campus life. It had an intuitive design tailored for both desktop and mobile users. The redesign also adopted useful functions, such as an easy-to-use course finder and event calendar. A blog platform made it simple to keep content dynamic and relevant. It could also be easily linked to UCAS services. This not only improved user engagement. It made the website a critical tool in UCP’s student recruitment efforts.
The Results
The website overhaul delivered significant improvements in user experience and engagement. The new design saw a 40% increase in page views, driven by a 17% reduction in bounce rates. Our fully mobile-responsive site ensured accessibility for all users. The fresh, vibrant aesthetic also helped to elevate UCP’s brand. All this came together to make UCP more appealing to prospective students.
Education
The nature of today's education sector makes it vital that institutions stand out. Students have a wide choice of schools, colleges and universities to choose from. And they prioritise online information and a digital presence when making their choice. i3MEDIA's web design and digital marketing services gets eyes on your institution. We can also ensure that you don't only attract new students. Our services let you provide current students with informative and intuitive services. .
How we can support
Website
Website design
Front-end development
WordPress CMS
Quality assurance
Post-launch support
Brand
Visual benchmarking
Identity development
Livery design
Collateral design
Marketing
Marketing strategy
Onsite SEO
Pay per click
Content writing
Social media
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